Now that we have the topics in mind, we can start strategically using that content. Creating a content strategy might sounds a little scary, but I can promise you, you will love yourself for it in the long run.
Defining Content Needs
The start to any good content strategy is defining the content you really need. While you may know your niche topic, the questions you should ask yourself are: “What does my audience care about?” and ”What does my audience want to learn or need to know?” Think hard about these two questions, and make a list.
Question Your Audience
Now that you’ve spent some time in your readers shoes, take the next step and ask them what they want! It sounds simple and it is. You might be surprised at the response you get. Take the time to show your readers your really interested in what they want, and they will reward you with the very information you seek. Create polls or surveys, send out a newsletter posing the question or use social media platforms.
Be Open to Guest Bloggers
When I say ask for help, what I really mean is make guest bloggers a part of your content strategy. No one can do it alone. Create an outline for guest bloggers, give them requirements and the other information that they need to know to be an asset to your blog and audience.
Another great part of your content strategy should be finding sites for you to assume the guest blogger role. This helps you build your brand and grow your audience exponentially.
Align Your Objectives
For many, their blog isn’t just a blog. It’s an addition to a community or business, an addition that has to be beneficial. Content can do a lot of positive things for your website but you have to make sure you know what you want to get out of your blog and where it will help you go long term. If your goal is to become an expert in an area, make sure that the content you produce always, always backs that up. If you’re blogging to simply provide information, align your objective with what your audience wants or needs to know.
Share Your Content
We all love Twitter and Facebook and they seem to be the go-to place for sharing, but there are so many other fabulous ways to share content out there that we often overlook or ignore. Share on LinkedIn groups, add your posts to your Pinterest boards. Let people StumbleUpon it or Digg it up.
Use sites like Quora to answer questions relative to your content and include a link back to a specific article that will be helpful to the user that asked the question. Or go old school and start commenting on other, related blogs.
Again, this is just a basic starting point for you to get going on your content strategy. There is much more to cover, and we will in a future post. Hopefully this will point you in the right direction and allow you to start organizing and planning your content now and in the future.
How do you handle your content? Do you plan it out or write whatever comes to mind when it comes to mind?