They say that when you’re making a first impression, you have seven seconds to “wow” them. Seven seconds! Does anyone else think that’s crazy? Who can make a decision in seven seconds? We all can, without even thinking about it. We’re judging your blog without even realizing it. Your blog is your way to make a first impression. Everything is important, down to the last detail. So what can we do to change the?
1. Update How Your Blog Looks
Looking good makes a great first impression. If your blog looks like it came straight out of the 90′s design wise, you may want to think about giving it a facelift. If you use WordPress, Joomla, Drupal or pretty much any other open source platform, my suggestion is to head over to Themeforest. (Again, no affiliate link, we just love ‘em) Sixty bucks (tops) later you’ll have a fab looking theme that will take only a few minutes and a few tweaks to install.
2. Do Away With Things That Aren’t Necessary Or Distracting
Are you still using a pop up when visitors first come to your site? Think about how you feel when you land on a site and are interrupted by a big, obnoxious pop up when all you want to do is read the content that attracted you to the site in the first place! Annoying! Take it off! I don’t care what statistics say. The fact is, content consumers aren’t persuaded by pop ups. If they want to sign up, they will. AFTER reading your content. If I like what I read, I want more and I’ll seek out how to get it. If it’s shoved down my throat, I’ll probably just leave and not read any content. If you really, really have a message to get across try the Hello Bar or the Add This Welcome Bar. They are unobtrusive and are kind of fun, while still getting your point across. Plus, you can engage your visitors based on where they came from!
Which brings me to my next and final point.
3. Do A Content (Gap) Analysis.
When is the last time you really looked at your content? Sure you’ve spent endless hours writing it, but have you pivoted your content to fit what your readers want? Have you missed key parts of your niche that you should start to focus on? Do you still need to alter your course? Take a good, hard look at your content and your analytics. Find out what’s working for your audience and what isn’t. Take the appropriate steps to write better content for your audience.
It’s a lot of work being a blogger, and even harder if you want to be a good blogger. What you do online via social media channels is only a small part of it. Your blog is your hub, your home online. Take awesome care of it.
Your Thoughts: Have you had to do this to your own blog? Have you been thinking about it? Have you ever heard of a Content Gap Analysis?